Discover your creativity
HUGO Create is a new design contest, a celebration of visual creativity open to creative people of all skill levels. Professionals, students or design-enthusiasts: this is your opportunity to show the world your ideas and skills. So fire up your creative minds and start to brainstorm, draw, scan, create a digital collage, vectorize...
Use your imagination and intuition to amaze us with your designs.
HUGO Create is a new design contest, a celebration of visual creativity open to creative people of all skill levels. Professionals, students or design-enthusiasts: this is your opportunity to show the world your ideas and skills. So fire up your creative minds and start to brainstorm, draw, scan, create a digital collage, vectorize...
Use your imagination and intuition to amaze us with your designs.
It’s up to you and your skills to see if you can get your work published in an iconic urban magazine, or even potentially used worldwide as part of a HUGO Fragrances advertising campaign!
We look forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the given theme.
How it works
HUGO Create FAQ
YOUR VISUAL
Q: What are the size limits for my entry?
A: When you upload your visual, please make sure that your file is max. 0.5 MB big. The format we use to publish the visuals on the website is 672 pixels wide x 960 pixels high. In case you become one of the winners, we will need your visual in an A4 format, 300 dpi. A bigger format would be even better.
Q: Do the visuals have to be portrait or landscape orientation?
A: Your visual can be either portrait or landscape orientation, but if you become a winner we will need a portrait version of your visual.
Q: How can I submit my visual?
A: Go to the ‘submit’ section (see button on the top of this page). Simply provide the required information (name, address, city …), accept the contest rules & regulations and upload the visual from your computer.
Q: I’ve uploaded my visual, but if I take a look at the preview it doesn’t look the way it should. Why is my file not showing up or why is it all black?
A: Please check that your visual does not exceed the maximum size of 0.5 MB and that your visual is in RGB color mode. Other reasons can be that you uploaded a wrong/damaged data file, or that you forgot to flatten your file and save it as a JPG.
Q: Can I use any additional footage / pictures to create my visual?
A: You need to be the owner of the copyright and rights of use for every picture you use in your visual
Q: How does the HUGO Generator work?
A: Go to the Generator section. If you click on the ‘help’ button, a demo reel will start to play, explaining all the different steps and possibilities.
Q: I’ve uploaded my visual, why doesn’t it show up in the Gallery section?
A: All submitted visuals need to be approved before they are displayed in the Gallery. If your visual is accepted it will be displayed in the Gallery within 24 hours, where you and other users can check it out and vote for it.
Q: Why has my visual been rejected?
A: There can be different reasons why we can not accept your visual and display it in the Gallery.
Firstly, your visual needs to feature the HUGO Man Bottle. The size and technique of the bottle is up to you. We don’t ask you to use the HUGO logo but if you do, please make sure that you use the correct logo. You can download the official HUGO logo from the Submit section of the website.
Secondly, your visual needs to be in line with HUGO brand values, the creative task and the theme of the contest. Take a look at the ‘contest theme and examples’ or at some of the other great work in the Gallery or Winners sections.
If your visual has been refused, you can always improve your file and try to submit it again.CONTEST INFO
Q: What is the timeline of each Round of the challenge?
A: Round 1: February 5 – March 5, 2008. Winners announced April 1.
Round 2: March 6 – May 5, 2008. Winners announced June 1.
Round 3: May 6 – July 5, 2008. Winners announced August 1.
Round 4: July 6 – September 5, 2008. Winners announced October 1.
Q: How old must I be to participate? What is the min. age requirement?
A: You must be at least 18 years old to participate in the HUGO Create challenge.
Each entrant under 18 years of age must have the verifiable consent of his/her parent(s) or legal guardian and agree to be bound by the Rules & Regulations. Failure to provide such verifiable consent will result in disqualification. If you are a winner, the prize will be awarded in the name your parent(s) or guardian.
Q: How many visuals can I submit for each Round?
A: You can submit up to 5 visuals. You can upload as many files as you want, but be aware that we will submit maximum 5 of your works for final jury review. What counts is the quality of your work, not the quantity.
Q: How can I vote for a visual?
A: Surf to the Gallery section. If you click on a visual thumbnail, you will be able to see the visual bigger and vote for it. There’s a rating scale from 1 to 5 HUGO Bottles. Select your rate and confirm by clicking the ‘post your rating’ button.
Q: How does the public voting work?
A: Public voting points for each visual are simply an average of all ratings given to the visual. Total amount of votes for each visual is also taken into account. Our rating system is set up with a time limit to eliminate repetitive voting on the same visual, but you may vote on an unlimited number of other visuals.
Q: Many of my friends have voted for my visual recently. Why did it not move up in the ranking?
A: While you are getting additional votes, so do other participants. If a lot of people are gaining similar numbers of votes, then the ranking may not appear to change much.
Q: How are the prize winners determined?
A: The winners will be determined by an expert jury that will take into account the visual fit with our assessment criteria as well as the public vote. The jury will also choose an overall winner winner from the 10 different winners in the round.
Q: Who is in the jury?
A: The jury consists of representatives of HUGO Fragrances and the HUGO BOSS Fashion Group and renowned experts in graphic design, illustration and photography.
Q: How will I know if I’m a winner?
A: All prize winners will be contacted by email for verification purposes. Winners will be announced approximately 3 weeks after the end of each round (see timeline above for exact dates).
Q: What if I still have more questions?
A: Please feel free to submit further questions to hugocreate@rockandrollagency.net. We will reply ASAP, and add the most relevant questions along with answers to this FAQ list.
We look forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the given theme.
How it works
Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the
HUGO Man Bottle.
The top 10 designs in each round will be awarded with a cash prize of 500 US-$ (40 money prizes in total). The winning design in each round will also be published
in a well-known design magazine.
All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations.
The HUGO Create challenge is open to entrants over 18 years old.
Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round.
Entering the HUGO Create challenge is free of charge.
Design an advertising poster inspired by and featuring HUGO Man Bottle.
If needed, the HUGO Generator can help you to create your design.
After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.
FormatsAll proposals must be submitted electronically as a JPG file of 500Kb or less.
Contest theme & examplesImagine that you have the chance to build your own small planet…what would it look like? The aim of this theme is to select the things you really like on planet Earth and mix & match them to create your own universe.HUGO Create FAQ
YOUR VISUAL
Q: What are the size limits for my entry?
A: When you upload your visual, please make sure that your file is max. 0.5 MB big. The format we use to publish the visuals on the website is 672 pixels wide x 960 pixels high. In case you become one of the winners, we will need your visual in an A4 format, 300 dpi. A bigger format would be even better.
Q: Do the visuals have to be portrait or landscape orientation?
A: Your visual can be either portrait or landscape orientation, but if you become a winner we will need a portrait version of your visual.
Q: How can I submit my visual?
A: Go to the ‘submit’ section (see button on the top of this page). Simply provide the required information (name, address, city …), accept the contest rules & regulations and upload the visual from your computer.
Q: I’ve uploaded my visual, but if I take a look at the preview it doesn’t look the way it should. Why is my file not showing up or why is it all black?
A: Please check that your visual does not exceed the maximum size of 0.5 MB and that your visual is in RGB color mode. Other reasons can be that you uploaded a wrong/damaged data file, or that you forgot to flatten your file and save it as a JPG.
Q: Can I use any additional footage / pictures to create my visual?
A: You need to be the owner of the copyright and rights of use for every picture you use in your visual
Q: How does the HUGO Generator work?
A: Go to the Generator section. If you click on the ‘help’ button, a demo reel will start to play, explaining all the different steps and possibilities.
Q: I’ve uploaded my visual, why doesn’t it show up in the Gallery section?
A: All submitted visuals need to be approved before they are displayed in the Gallery. If your visual is accepted it will be displayed in the Gallery within 24 hours, where you and other users can check it out and vote for it.
Q: Why has my visual been rejected?
A: There can be different reasons why we can not accept your visual and display it in the Gallery.
Firstly, your visual needs to feature the HUGO Man Bottle. The size and technique of the bottle is up to you. We don’t ask you to use the HUGO logo but if you do, please make sure that you use the correct logo. You can download the official HUGO logo from the Submit section of the website.
Secondly, your visual needs to be in line with HUGO brand values, the creative task and the theme of the contest. Take a look at the ‘contest theme and examples’ or at some of the other great work in the Gallery or Winners sections.
If your visual has been refused, you can always improve your file and try to submit it again.CONTEST INFO
Q: What is the timeline of each Round of the challenge?
A: Round 1: February 5 – March 5, 2008. Winners announced April 1.
Round 2: March 6 – May 5, 2008. Winners announced June 1.
Round 3: May 6 – July 5, 2008. Winners announced August 1.
Round 4: July 6 – September 5, 2008. Winners announced October 1.
Q: How old must I be to participate? What is the min. age requirement?
A: You must be at least 18 years old to participate in the HUGO Create challenge.
Each entrant under 18 years of age must have the verifiable consent of his/her parent(s) or legal guardian and agree to be bound by the Rules & Regulations. Failure to provide such verifiable consent will result in disqualification. If you are a winner, the prize will be awarded in the name your parent(s) or guardian.
Q: How many visuals can I submit for each Round?
A: You can submit up to 5 visuals. You can upload as many files as you want, but be aware that we will submit maximum 5 of your works for final jury review. What counts is the quality of your work, not the quantity.
Q: How can I vote for a visual?
A: Surf to the Gallery section. If you click on a visual thumbnail, you will be able to see the visual bigger and vote for it. There’s a rating scale from 1 to 5 HUGO Bottles. Select your rate and confirm by clicking the ‘post your rating’ button.
Q: How does the public voting work?
A: Public voting points for each visual are simply an average of all ratings given to the visual. Total amount of votes for each visual is also taken into account. Our rating system is set up with a time limit to eliminate repetitive voting on the same visual, but you may vote on an unlimited number of other visuals.
Q: Many of my friends have voted for my visual recently. Why did it not move up in the ranking?
A: While you are getting additional votes, so do other participants. If a lot of people are gaining similar numbers of votes, then the ranking may not appear to change much.
Q: How are the prize winners determined?
A: The winners will be determined by an expert jury that will take into account the visual fit with our assessment criteria as well as the public vote. The jury will also choose an overall winner winner from the 10 different winners in the round.
Q: Who is in the jury?
A: The jury consists of representatives of HUGO Fragrances and the HUGO BOSS Fashion Group and renowned experts in graphic design, illustration and photography.
Q: How will I know if I’m a winner?
A: All prize winners will be contacted by email for verification purposes. Winners will be announced approximately 3 weeks after the end of each round (see timeline above for exact dates).
Q: What if I still have more questions?
A: Please feel free to submit further questions to hugocreate@rockandrollagency.net. We will reply ASAP, and add the most relevant questions along with answers to this FAQ list.
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