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2008年11月19日

[設計]Jewelry Design Competition(08/11/30)

Inspired by the passion for colour and the natural love affair with the beauty of gemstones and innovation, ENLIGHTENED™ – Swarovski Elements Passion Topaz ® genuine gemstone collection was created to bring colour and an added touch of something special to design.
Precision cut specifically for the luxury market the Passion Topaz ® gemstone collection is enhanced by a patented permanent colour process that offers an environmentally friendly means of transforming genuine white topaz into an array of colours that will remain durable for daily wear. Passion Topaz® is reflective of quality and the wearers’ enthusiasm for fashion and obsession for fine jewellery, blending both a luxury look with high fashion colours, to create a collection of beautifully enhanced genuine topaz gemstones in a blooming array of colours such as: bright Turquoise Blue, deep Infinite Blue, vivid Paraiba, Blazing Red, cheerful Poppy, romantic Pink, earthy Khaki, natural Complexion, sweet Honey, delicate Baby Pink, and tropical Rainforest.

1. Subject Matter
The ENLIGHTENED™ - Swarovski Elements Passion Topaz® Jewellery Design Competition is set to bring innovative and new ideas to create a fresh palette of breathtaking jewellery designs incorporating our Passion Topaz® genuine gemstone collection.

Two design directions for jewellery and bejewelled eyewear have been chosen to challenge the extremes of our daily lives.

Basic Passion
Suddenly Passion returns to the basics, simple styles that win our hearts. These designs are for the fashion enthusiast and to satisfy the obsession for fine jewellery, a timeless style that can create and change every personal look to reflect a persons mood and situation; what one wears, the roles played, and the things they like to do is ever changing, and so are the elements of beauty that mark style. Passion Topaz® affords beautiful gemstone cuts and colours set in fine jewellery designs, which reflect a flair for fashion that will evolve as the wearer does. Your challenge is to design basic fine jewellery and bejewelled eyewear creations for everyday wear to stimulate the market. Designed to take your look from the office to a night on the town.

Passion De Luxe
Indulge in experimental design with tones and shades of passionate colour, a passion for the ultimate luxury, where elegant opulence, and extravagance leaves nothing to be desired. Your challenge is to design luxury creations for fine jewellery and bejewelled eyewear to stimulate these markets to reach for the true meaning of luxury.

Participants will have the possibility to either, upload their own Fine Jewellery and/or bejewelled eyewear design(s) or use the toolkit to virtually configure a pendant of expression, style and imagination.

The passion for design knows no boundaries except the beauty of our ENLIGHTENED™ – Swarovski Elements Passion Topaz® genuine gemstone product assortment. Available in various shapes, sizes and colours let your imagination and creativity carry you away and challenge the boundaries of fine jewellery and bejewelled eyewear design. Participants may also actively participate in the competition by voting for the best designs of other contestants, thus helping to select the winners of the competition.

The Elements of Passion Jewellery Design Competition is conducted by Signity AG, in cooperation with HYVE AG. Signity AG is a subsidiary of Swarovski and is the world leading company for the sale and distribution of precision cut genuine gemstones and created stones. For more information please go to www.enlightened.swarovski.com. HYVE AG is an innovation agency, specialized in the integration of customers into the product development process. For more information, please go to www.hyve.de.



2. Competition goals
Passion Topaz® and design innovation in colour using our ENLIGHTENED™ – Swarovski Elements genuine Passion Topaz® gemstones is the main focus of this competition. The designs will be used to inspire the use of our Passion Topaz® assortment and stimulate the market through future insights of jewellery and bejewelled eyewear design. The submitted designs will not be produced in series, but Signity AG reserves the right to realize the winning designs as prototypes, include any and all design sketches in our communication tools and present them during various ENLIGHTENED™ – Swarovski Elements Branding activities.



3. Eligibility
The competition targets admirers of jewellery and lovers of design, as well as those who are interested in innovative materials and want to showcase their own creativity. International designers and design enthusiasts are welcomed to participate in the competition. The minimum age for the participation is 18 years of age at the time of submission. Prospective entrants must first register and accept the competition conditions before submitting any of their designs. Groups are not allowed to participate in the competition. Employees of Signity AG, Swarovski and HYVE are excluded from the awarding of prizes.

4. How to participate
There are two possibilities to participate in the Design Competition:

A. Upload your own computer generated or freehand jewellery and/or bejewelled eyewear design(s)
Designs may be either created by computer-generated programs or drawn freehand. They must then be converted to JPG, GIF or PNG format for uploading to the website with a minimum resolution of 300 .dpi. The file size must not exceed 2 MB. Only one file is accepted per concept, however it is possible for participants to submit any number of independent designs. Jewellery and bejewelled Eyewear designs may take any format but must incorporate the creative use of our Passion Topaz® genuine gemstone product assortment.

B. Creation of jewellery designs with the configuration tool
It is possible to create an own pendant and to assemble it with genuine Passion Topaz® elements with the help of a special configuration tool based on an assortment of selected pendants and colour variations.

Design Criteria
  • Entries must address innovation and creativity in jewellery and bejewelled eyewear design
  • Entries must be submitted by individual designers only, no groups are accepted
  • Designs should not already be in production
  • Previously published or submitted designs are prohibited
  • Sketches, renderings, and descriptions are required

5. Evaluation of designs
For those who decide not to submit their own design, it is also possible to participate in the competition by evaluating and commenting on the submitted works of the other participants. Enjoy opportunity to participate in the selection of the best designs!

There are no limits to the number of submissions by registered participants. Each submitted design must include a title and a short description.

6. Prizes
All submitted freely created designs have the opportunity to win cash prizes amounting to a total of 6,000 Euros:

First prize overall: Euros 3.000

Category Basic Passion
First prize: Euros 1.000
Second prize: Euros 500

Category Passion De Luxe
First prize: Euros 1.000
Second prize: Euros 500

A professional jury comprised of international experts and designers will determine the winning designs.

Those who participate and submit their designs prior to November 30th, 2008 have the chance to have their design presented at BASELWORLD, the world’s largest jewellery & watch fair, held in Basel, Switzerland, from March 26th – April 2nd, 2009, and/or in our annual trend book Gem Visions.

The top five designs created using the configuration tool will be awarded a Swarovski USB Memory Key Set with our ENLIGHTENED™ – Swarovski Elements CZ Mint innovation valued at 150 Euros.

The best three configured designs are determined by the voting of all users. The winners will be those designs that have registered the highest number of positive evaluations at the time of the contest deadline. Should more than one entry receive the same number of votes, the winner will be decided by a draw.


7. Timelines
November 30th, 2008: Last day for submission of designs to be taken into consideration for exhibition at Baselworld 2009.
March 26th to April 2nd, 2009: Presentation of the best designs at Baselworld 2008 at the ENLIGHTENED™ – Swarovski Elements exhibition platform.
December 31st, 2008: Closing date for the online competition.
End of January/beginning of February 2009: Announcement of winners.

8. Judging
Judging is private and the jury is composed of an international group of experts and designers that has been selected by Signity AG. The jury is responsible for the selection of the two best freely created designs in each category, Basic Passion and Passion De Luxe, and one overall winner based on the following evaluation criteria: originality, innovation, realization, presentation and creativity in the utilization of the ENLIGHTENED™ – Swarovski Elements Passion Topaz® genuine gemstones.
The jury’s decision is final. The evaluation of the individual designs as regards to the evaluation criteria will not be published. The participants have no claim to individual feedback or any explanation concerning the jury’s decision.

The judges will award designs and concepts, which are innovative in terms of jewellery and bejeweled eyewear design. Both idea and presentation are key so no vague submissions please.


9. Copyright and right of use
The intellectual property rights will remain with the designer/participant.
With the submission of a design to the competition the participant grants Signity AG free of charge the exclusive, irrevocable, transferable and with regard to content, duration and area (territory) unlimited right of use to duplicate, disseminate, send, perform, make available to the public, including but not limiting to present the designs at exhibitions and fairs, in publications, in promotion- and PR materials, in printed material and in the World Wide Web. For this purpose the participant of the winning designs must provide the design as high-resolution graphics (300 dpi). In addition, Signity reserves the right to produce the winning designs in prototype format, which will not be used commercially.


10. Originality of the designs
The participant confirms that the designs submitted must be original and emanate from the participants themselves. They must also be unpublished and produced expressly and solely for the competition itself. All submitted designs must not be protected by copyright- or other rights and/or infringe on the right of third parties. This includes copyrights, logos, trademarks, trade names or proprietary rights. The copy of designs from other sources is not allowed. Any form of copy will lead to immediate disqualification. The participant shall indemnify and hold harmless Signity AG and Swarovski AG in case of any third party claims.

11. Publication of designs/ideas
Participants who contribute their ideas to this online platform accept that all submitted ideas, designs and comments will be published in the World Wide Web and will be available to an infinite number of users. All personal data will be strictly confidential.
The organizer of the competition reserves the right to edit or delete contributions on the website without any explanation, for example, if they include any racist or sexual content or if they are considered harmful to young persons.

12. Data protection
Personal data concerning the submission of designs will only be used for administration purposes and for the evaluation of the results. All personal data will remain confidential and will not be revealed to any third parties. The personal data will be stored at the HYVE AG and will be handled according to the regulations as stated by the German data protection law. We guarantee that all customer data will be handled as confidential and we demand the same in writing from any contractors and/or cooperation partners. It is possible to contact HYVE AG (Schellingstraße 45, 80799 Munich, Germany) at any time to request the deletion of all personal data.

13. Information and contact
HYVE AG
Schellingstrasse 45
80799 Munich
E-mail: info@hyve.de

Imprint
Swarovski AG
Dröschistrasse 15
FL-9495 Triesen
Principality of Liechtenstein


Managing Director:
Dipl. Ing. Bernhard Pleschko

Commercially registered in the Principality of Liechtenstein:
FL-0001.026.972-4

VAT number in Liechtenstein: 51200

Website Design and Programming

HYVE AG
Schellingstr. 45
80799 Munich
Germany
Tel.: +49 (0)89 189 081-100
Fax: +49 (0)89 189 081-400
E-mail: info@hyve.de
WWW.HYVE.DE

Managing Board:
Dr. Michael Bartl
Dr. Johann Füller
Michael Schmidt
Magistrate’s Court Munich
UID-Nr.: DE 2144 399 34 – HRB 135611

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